Fidesz to continue negative campaigns for 2018 elections

Balázs Hidvéghi, the director of communications for the ruling Fidesz party, claimed at the Tusványos “Free University” that the party will continue its negative campaigns for the 2018 elections because “it really works,” writes Index.

Hidvéghi gave an insight into Fidesz’ communication strategy for the upcoming year, stating that it will go in two fundamental directions. One campaign will communicate the government’s achievements, which it will highlight through favorable data.

“But good news is less interesting than bad news, as negative news creates a sensation,” said Hidvéghi. Thus their other campaign for the 2018 election will be negative in nature and state what Fidesz’ opponents are doing wrong.

In addition, the party’s criticism of Brussels will also continue next year as well as the EU’s attempt to “force” migrants to live in Hungary.